Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
Packaging and product designs that simplify beauty routines and reduce consumption will be key moving forward, as consumers turn to brands for help limiting impact on the planet, says WGSN.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
Prestige beauty major Estée Lauder Companies has developed a reusable pump device that simultaneously cools and dispenses product and a single-use cosmetic pad with a self-heating function and preloaded formulation.
International beauty major L’Oréal has developed a motorised skin treatment device that offers a range of cleansing and massaging options in response to vocal cues from users; it then provides smart audio feedback and guidance via an integrated speaker...
in-cosmetics Global will feature a dedicated beauty tech zone, showcasing the latest smart products and providing a platform to network and spark collaboration.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
![Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/07/procter-gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing/13072271-1-eng-GB/Procter-Gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing.jpg)
![Beiersdorf's method uses basic image data, environmental data and personal data to recommend cosmetic, skin care and dermatology products targeting specific needs for a person's overall skin condition [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/beiersdorf-patents-ai-skin-profiling-and-personalised-product-recommendation-method/12921746-1-eng-GB/Beiersdorf-patents-AI-skin-profiling-and-personalised-product-recommendation-method.jpg)
![Confident and simple colours will also be a key trend as consumers look more towards inclusive designs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/01/beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-wgsn/12785557-1-eng-GB/Beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-WGSN.jpg)
![Beauty samples continue to be key in consumer purchasing decisions, but how these are brought to the consumer needs to change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/08/23/beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-samplicity/12759116-1-eng-GB/Beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-Samplicity.jpg)
![Estée Lauder says its two devices improve shelf-life and product efficacy - cooling and heating preloaded formulations upon application [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/20/estee-lauder-companies-patents-on-cooling-and-heating-beauty-devices/12754121-1-eng-GB/Estee-Lauder-Companies-patents-on-cooling-and-heating-beauty-devices.jpg)
