Embracing the ‘skinimalist’ trend that has dominated 2023 cosmetics and personal care product development, Gen Z-focused Youthforia’s collection features clean, high-quality ingredients that are ‘powerful multi-taskers’ to better appeal to its target...
As consumers continue to become better educated about product ingredients and formulations, a commitment to transparency can be beneficial for cosmetics companies and consumers alike.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
The skinimalism trend continues to gain traction in beauty with fresh opportunities to develop all-in-one hybrid colour cosmetic and hair care products targeting this space, says WGSN.
The global beauty and personal care market is bouncing back from a difficult COVID-19 period, and skin care will be the frontrunner in future growth as consumers continue to prioritise ‘skinimalism’ routines, according to Euromonitor International.