With a greater emphasis on skincare and sustainability claims, a new report highlights how the fast pace of change in the color cosmetics category is being driven by developments in the digital realm.
US-based Stanford University is working with international beauty major L’Oréal to investigate skin tightness, looking at how mechano-receptors send signals into the neural circuit upon application of a topical.
Portugal-based contract research firm PhD Trials has found that the environmental space surrounding the skin can influence sensorial response and induce neural activity, creating exciting promise for cosmetics.
![The sensation of skin tightness is widely known but the mechanism behind it is still not fully understood [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/07/stanford-university-and-l-oreal-researching-skin-tightness-and-neural-response/15919988-1-eng-GB/Stanford-University-and-L-Oreal-researching-skin-tightness-and-neural-response.jpg)
![Contract researcher PhD Trials has coined a new concept - the emossome - as the influencial space surrounding the skin, able to induce neural activity [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/19/phd-trials-presents-emossome-concept-of-skin-and-surrounding-space-as-influential-to-brain-activity/15864941-1-eng-GB/PhD-Trials-presents-emossome-concept-of-skin-and-surrounding-space-as-influential-to-brain-activity.jpg)
![Self-care habits during the pandemic is driving consumers to embracing sensory beauty products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/09/02/wellness-driven-consumers-seeking-comfort-in-sensory-beauty-products-dow/12787460-1-eng-GB/Wellness-driven-consumers-seeking-comfort-in-sensory-beauty-products-Dow.jpg)
