Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...
The mutually beneficial commercial partnership will allow Sampler to utilize Arcade Beauty founded abeo’s digital sampling and branding solutions as Sampler, whose services are currently available in twenty-three counties, eyes further expansion into...
Consumer behaviors in shopping and sampling have evolved since 2020, with at-home experiences, new product discovery and hyper-personalization leading the way for beauty and personal care innovation, says a new survey from Sampler.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
As online product sampling provider SoPost gets ready to extend its target customer base and category coverage, CEO Jonny Grubin talks to CosmeticsDesign-USA about the “huge” consumer appetite for sampling in the US.