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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

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Sampling innovator SoPost plans US expansion

By Natasha Spencer

As online product sampling provider SoPost gets ready to extend its target customer base and category coverage, CEO Jonny Grubin talks to CosmeticsDesign-USA about the “huge” consumer appetite for sampling in the US.