Morrama has made available an option for end-users to recycle refill inserts after use, which improves the sustainability potential of cosmetic and personal beauty care products and reduces overall material waste.
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
Customer loyalty in color cosmetics can be elusive, but a makeup brand built around crayons and sticks has converted to a refillable model to give consumers a reason to come back.
Refillable cosmetic demand is rising fast and full-service packaging and formulation firm WWP Beauty has released a packaging line with substantiated sustainability claims to convince both brands and consumers it’s a viable solution.
Packaging and product designs that simplify beauty routines and reduce consumption will be key moving forward, as consumers turn to brands for help limiting impact on the planet, says WGSN.
This week, the multinational consumer goods company launched its Softsoap Foaming Tablet Starter Kits and Refill Kits. The aluminum bottles and solid product refills are helping Colgate-Palmolive meet its 2025 sustainability goals.
As COVID and climate crisis-shaken consumers demand more from beauty, experts believe there remain hurdles in packaging, brand communication and supply chain logistics before industry reaches the zero-waste dream.
At the start of June, the Natura-owned company announced plans to certify all of its product formulations—body care, skin care, color cosmetics, etc.—with The Vegan Society by December 2023.
The California-based deodorant brand has plans to be a fully plastic-free business by mid-2021. And the brand’s partnership with a new beauty packaging company is a key piece of that sustainability strategy.
Retailers have been instrumental in defining the terms of Clean Beauty. But until now, brands have been left alone to decide what ‘sustainable packaging’ really means. Credo’s new 4-phase plan for cosmetics, personal care, and fragrance brands changes...
This month’s PCPC Annual Meeting was all about sustainability. At the event, Cosmetics Design caught up with Szaky to discuss the business of TerraCycle, the Loop platform, and sustainable beauty packaging more broadly.
French perfume house Hermès has launched a line of lipsticks, marking its first venture into colour cosmetics that it will build out gradually with additional product launches.
The Unilever brand announced its new No | Better | Less Plastic framework recently and is moving forward with new beauty packaging initiatives that will remove over 20,000 metric tons of virgin plastic from the brand’s supply chain.
At last week’s Raise the Green Bar sustainability summit in New York City, Birnur Aral and Carolyn Forté of the Good Housekeeping Institute announced the winners from indie, niche, and legacy brands in 9 categories across bath and body, makeup and skin...
ATEM is where modern-day entrepreneurship and K Beauty converge. In her Indie Beauty Profile Susan Im, founder of ATEM and co-founder of the skin care brand’s parent company Fifteen Degrees, talks candidly about indie beauty as a consumer-led movement...
An increasing body of evidence is pointing to sustainable packaging as the new industry standard, with recycled materials and refillable solutions becoming more and more popular.
At last week’s tradeshow, international beauty packagers, brush makers, contract manufacturers, and more, were showcasing their latest and most innovative solutions for cosmetics and personal care industry insiders. Cosmetics Design was there, and here...
The beauty packaging maker has announced partnerships with TerraCycle and PureCycle in recent days, which is an indication that Aptar is eager to help its customers meet looming sustainability goals.
Significant opportunities exist for sustainable beauty development, from plastic-free and refillable packaging to circular raw materials, and the rethink must happen now, says Euromonitor International’s senior sustainability consultant.
![International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/03/l-oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec/13291963-1-eng-GB/L-Oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec.jpg)
![The refill packaging line includes four types of containers to accommodate a variety of cosmetics products, including a pen, two sizes of sticks, a traditional bottle and a travel-size bottle [Image: WWP Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/packaging-design/wwp-beauty-launches-refillable-packaging-line-to-reduce-ghg-emissions/12947873-1-eng-GB/WWP-Beauty-launches-refillable-packaging-line-to-reduce-GHG-emissions.jpg)
![Confident and simple colours will also be a key trend as consumers look more towards inclusive designs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/01/beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-wgsn/12785557-1-eng-GB/Beauty-packaging-trends-for-smarter-simpler-and-sustainable-design-says-WGSN.jpg)
![From working with more innovative, exclusive materials like wood to pushing forward with circular business models and refill stations, beauty has plenty to focus on as it drives forward the sustainability agenda [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/sustainable-beauty-post-covid-needs-packaging-communication-and-supply-chain-focus-say-experts/12612989-1-eng-GB/Sustainable-beauty-post-COVID-needs-packaging-communication-and-supply-chain-focus-say-experts.jpg)
