Omnichannel

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Madison Reed builds on successful omni-channel approach

By Cassandra Stern & Simon Pitman

Direct-to-consumer beauty players ruled the waves during the COVID-19 Pandemic, but as consumers flocked back to physical stores after lockdown many players in this category found themselves racing to realign their retail strategies.

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.