The American multinational consumer goods manufacturer has developed a unique topical formulation with a special applicator for long-lasting cooling and moisturizing sensations.
Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
Consumers are talking a lot about moisturising, vitamins and DIY in beauty, with all three topics trending positively in global customer reviews, according to AI data specialist Revuze.
![Beauty manufacturers increasingly want instrumental data on mainstream benefits like moisturising, SPF and anti-ageing to make on-pack claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/30/cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-eurofins/13054086-1-eng-GB/Cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-Eurofins.jpg)
