A recent study by DTC ecommerce data company ESW stresses how Millennial and Gen Z consumers are willing to explore international destinations, but will still stop short if the price tag is considered to be too high or a brand is not being truly authentic.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
UK high street cosmetics brand Lottie London is expanding fast, developing trend-forward beauty items inspired by social media buzz amongst its Gen Z target audience, its founder says.
Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.
Mother and baby care brand Evereden is eyeing untapped opportunities in the Asia Pacific region where it believes younger parents are looking for more natural yet science-backed baby care products.
Late last month, the affordable beauty brand led by Connie Lo and Laura Burget announced a rebrand, complete with a new name—Three Ships—a new look, a new product naming format, a new marketing strategy, and a new product too.