In an effort to better meet the needs of menopausal women, holistic wellness brand Stripes Beauty founder Naomi Watts has partnered with investment firm L Catterton to support brand expansion efforts.
For women experiencing hair density loss due to hormonal changes related to menopause, pine-tree extract Pycnogenol supplements can offer a safe and natural option to restore hair growth, says a first-time study from Horphag Research.
Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
Joylux is a personal care brand focusing on a part of aging generally not addressed by the industry, sexual and intimate health for women going through menopause.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
UK indie brand Faace is on a mission to address real consumer need states through simple, targeted products, and the company is eyeing continued expansion this year, its founder says.
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
![Brands and retailers can diversify imagery around the menopause - depicting more women of colour, different body types and queer and non-binary people, says a media expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/23/menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert/16193494-1-eng-GB/Menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert.jpg)
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![Faace offers face care products for a range of specific need states, including menstruation, menopause and tiredness [Image: Faace]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/07/uk-beauty-brand-faace-launches-on-lookfantastic-planet-organic-and-eyes-expansion/13221887-1-eng-GB/UK-beauty-brand-Faace-launches-on-Lookfantastic-Planet-Organic-and-eyes-expansion.jpg)
