Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
Joylux is a personal care brand focusing on a part of aging generally not addressed by the industry, sexual and intimate health for women going through menopause.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
UK indie brand Faace is on a mission to address real consumer need states through simple, targeted products, and the company is eyeing continued expansion this year, its founder says.
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![Faace offers face care products for a range of specific need states, including menstruation, menopause and tiredness [Image: Faace]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/07/uk-beauty-brand-faace-launches-on-lookfantastic-planet-organic-and-eyes-expansion/13221887-1-eng-GB/UK-beauty-brand-Faace-launches-on-Lookfantastic-Planet-Organic-and-eyes-expansion.jpg)
