Building on the momentum gained during the brand's recent Super Bowl ad campaign, Cetaphil has recently launched the "Ceta Six-Pack" and Ceta-Grill marketing strategies to target the burgeoning men's skin care market sector.
With a staggering 72% of US male consumers between 18 and 34 now incorporating makeup into their grooming routines, as a recent Mintel survey revealed, the cosmetics sector is undergoing a transformative shift. Mintel’s research delves into this phenomenon,...
The brand joins over 20 other Unilever brands to carry PETA’s animal test-free certification, certifying that Axe ‘does not conduct or commission any animal tests on ingredients or finished products,’ and pledges ‘not to do so in the future.’
The brand’s global presence will now include retailer giant Walmart, which is carrying some of Manscaped’s best-selling grooming tools and personal care products.
The brand, whose products and ingredients are backed by Korean research and development is looking to leverage the competition win to ‘accelerate its brand growth trajectory’ and ‘forge strategic partnerships with retail outlets.’
DTC healthcare tech company XYON has just launched a new shampoo and conditioner set designed specifically to address hormone-related hair loss in male consumers using natural ingredients like rosemary leaf and clover flower extracts.
The consumer goods company announced the hire late last week, just one day after Cummings stepped into her role, returning to beauty after nearly eight years in the hospitality and foods industries.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
