The brand, whose products and ingredients are backed by Korean research and development is looking to leverage the competition win to ‘accelerate its brand growth trajectory’ and ‘forge strategic partnerships with retail outlets.’
DTC healthcare tech company XYON has just launched a new shampoo and conditioner set designed specifically to address hormone-related hair loss in male consumers using natural ingredients like rosemary leaf and clover flower extracts.
The consumer goods company announced the hire late last week, just one day after Cummings stepped into her role, returning to beauty after nearly eight years in the hospitality and foods industries.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
