Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
Newly launched Australia-based men’s skin care brand HIZ Body says revenue has doubled month on month since March and plans to expand into new markets to capitalise on the growing demand for men’s skin care.
At any tradeshow suppliers and brands bring their newest releases, but IMCD brings innovative product formats to showcase their abilities and inspire brands.
A new study by Japanese cosmetics firm Shiseido has discovered evidence that men tend to form wrinkles at the corners of their eyes more than a decade earlier than women.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
Beauty major L’Oréal and luxury fashion house Prada are driving international noise around their first fragrance launch – an innovation that marks the first of many designed to build out a highly competitive global beauty brand, an executive says.
![Australia-based men’s skin care brand HIZ Body says revenue has doubled month on month since March. [HIZ Body]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/hiz-body-sees-revenue-double-monthly-for-men-s-skin-care/15544220-1-eng-GB/HIZ-Body-sees-revenue-double-monthly-for-men-s-skin-care.jpg)
![Shiseido has discovered evidence that men tend to form crow's feet more than a decade earlier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/08/shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women/13047221-1-eng-GB/Shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![The first product launch out of the long-term license agreement between L'Oréal and Prada is men's fragrance brand Luna Rossa Ocean [Image: L'Oréal/Prada Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/23/l-oreal-prada-license-agreement-launches-luna-rossa-ocean-eyes-global-beauty-push/12849852-1-eng-GB/L-Oreal-Prada-license-agreement-launches-Luna-Rossa-Ocean-eyes-global-beauty-push.png)
