Masstige Beauty

Canada-headquartered Deciem has seven functional skin care brands, including The Ordinary which has a range of simple but functional face care blends (Image: Getty Images)

Masstige move? Estée Lauder to acquire Deciem in two-part deal

By Kacey Culliney

Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert...

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