Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
Gotha Cosmetics has set up local production in China, where it believes it can tap into the post-COVID growth potential of the market while lessening the burden of rising shipping costs and delivery lead times.
Indian Sandalwood holds a lot of promise as an active ingredient for minimalist skin care formulations and as an inventive alternative for talcum powder in make-up, says Australia-based sandalwood supplier Quintis.
Smashbox Cosmetics founder Davis Factor, a great-grandson of Max, says the pandemic has created more demand for “hardworking” make-up products that are enriched with skin care ingredients such as hyaluronic acid and niacinamide.
South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals.