Japanese cosmetics major Kosé Corporation is accelerating its North American expansion with a new Los Angeles flagship store, boosting brand awareness for its key global brands.
In this Q&A, we learned more about Shiko Beauty Collective’s unique positioning in the US cosmetics and personal care product spaces, the brand’s curation process, emphasis on Japanese beauty principles, and commitment to cultural representation in...
The relaunch of Orbis’ flagship U series has exceeded initial sales expectations and is expected to reach its first-year sales target of JPY2.5bn (USD17.6m), claims the firm.
K-beauty brought a swift-moving trend, but as the fad ebbs J-beauty is looking to build a long-term space in both business-to-business and business-to-consumer spaces in the US.
The US market has seen consumer buy-in to Asian beauty trends and regiments in recent years. CosmeticsDesign spoke with Jim Berkrot, Vice President Marketing for beauty and personal care at Mitsui and Akira Oichi, managing director of Shiko about were...
![Kosé Corporation accelerates North American expansion with a new Los Angeles flagship store. [Kosé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/07/01/kose-us-amplifies-awareness-of-key-global-brands-with-new-experience-led-flagship-store/17496871-1-eng-GB/Kose-US-amplifies-awareness-of-key-global-brands-with-new-experience-led-flagship-store.jpg)
![Orbis’ flagship U series has exceeded initial sales expectations and is expected to reach its first-year sales target. [Pola Orbis / Orbis]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/orbis-u-relaunch-surpasses-initial-sales-expectations/15749271-1-eng-GB/Orbis-U-relaunch-surpasses-initial-sales-expectations.png)
