Customizable beauty has flooded industry in recent years, but oral care is still unchartered territory and it’s an area Colgate-Palmolive is gauging interest in with a test and learn exercise.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
The global COVID-19 pandemic and ongoing climate crisis has bolstered demand for vegan topical and ingestible cosmetics as consumers look to improve consumption patterns beyond food, finds a review.
As the market for personalized beauty products expands, brand Pure Culture is launching their testing-based products into the mass-market retail space with Target.
A lot of what’s going on in the personalized beauty space today relies on algorithms, data, and all things digital. But ingredient makers are getting in on the trend too, helping chemists trouble shoot NPD for personalized and custom formulation options.
Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.
In her Indie Beauty Profile, Ming Zhao, co-founder and CEO of PROVEN Skincare, describes how she and Amy Yuan have leveraged AI to formulate skin care and build a beauty brand that’s delivering evermore carefully customized product.
In her Indie Beauty Profile, Stephanie Leshney, founder of the blend-it-yourself kids personal care brand Dabble & Dollop, talks about how her experience in the cosmetics and personal care ingredient business informed the brand she is building now...
This week the Brooklyn-based beauty tech venture headed up by Meghan Maupin and Sid Salvi officially launched. The new personalized skin care system makes use of an at-home testing kit, mail-order custom serums, and machine learning to document and adapt...
![Colgate-Palmolive has launched a 'test and learn' exercise around a concept customizable toothpaste to see how consumers respond [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/brand-innovation/colgate-palmolive-launches-colgate-you-test-and-learn-customized-toothpaste-as-research-exercise/16039358-1-eng-GB/Colgate-Palmolive-launches-Colgate-YOU-test-and-learn-customized-toothpaste-as-research-exercise.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![Beauty consumers are looking to improve consumption patterns amidst the COVID-19 pandemic and climate crisis which is driving demand for vegan offerings [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/07/vegan-beauty-opportunity-rising-amidst-covid-19-and-climate-crisis-says-review/15478111-1-eng-GB/Vegan-beauty-opportunity-rising-amidst-COVID-19-and-climate-crisis-says-review.jpg)
