The latest innovation in the BIPOC hair care category was specifically designed for those that struggle with frizzy hair and incorporates proprietary Cold Application Technology, said Nicole Robinson, Senior Brand Director of Mielle Organics.
Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.
The beauty industry has recently turned more attention to Black consumers and knowing the ins, outs and risks of the hairstyles used by them can guide R&D, product development and brand innovation.
International beauty major has developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fibre, offering a natural and light-weight alternative to film-forming polymer and silicone products.
In his Indie Beauty Profile, Michal Berski, CEO of Curlsmith, describes a hair care, treatment, and styling brand developed for people with curly hair—a brand he believes is unlike any other on the market. And he offers advice for other personal care...
![Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/18/kao-corporation-hair-care-study-shows-carbonated-water-improves-active-ingredient-penetration/15858539-1-eng-GB/Kao-Corporation-hair-care-study-shows-carbonated-water-improves-active-ingredient-penetration.jpg)
![L'Oréal says its formula offers an alternative to polymer-based products that can often be sticky on application and dry stiff [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/14/l-oreal-patents-natural-sugar-based-hair-styling-formula-for-curly-hair/12818563-1-eng-GB/L-Oreal-patents-natural-sugar-based-hair-styling-formula-for-curly-hair.jpg)
