Curly Hair

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

Indie Beauty Profile Michal Berski, Curlsmith

Indie Beauty Profile

Michal Berski, Curlsmith

By Deanna Utroske

In his Indie Beauty Profile, Michal Berski, CEO of Curlsmith, describes a hair care, treatment, and styling brand developed for people with curly hair—a brand he believes is unlike any other on the market. And he offers advice for other personal care...

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