Community

Pop-up power: Beauty brands can use ‘uniquely designed spaces’ to build hype and community, says Mintel

04-Oct-2022 By Kacey Culliney

Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.

The business of Instagram: Creativity and community key to growth - execs

19-Sep-2022 By Kacey Culliney

Beauty businesses must focus on pushing creativity and building communities on Instagram to spur engagement and drive growth, according to executives of the platform.

WGSN ‘big ideas’ for beauty in 2023: Progress, frugality, wellbeing, tech and community to shape the future

24-Sep-2021 By Kacey Culliney

As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.

Consumer Confidence: TULA Skincare plans to spark a movement

29-Sep-2020 By Deanna Utroske

In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...