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CosmeticsDesign Clean & Ethical Beauty Video Series Episode 4: Getting the message right

30-MINUTE WATCH – EPISODE 4

Clean & Ethical Beauty Video Series Episode 4: Getting the message right

By Kacey Culliney

Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...

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© Getty Images - Flashpop Release, research, recycle: 5 CosmeticsDesign articles to revisit this weekend BeautySPHERE is a metaverse platform where consumers can explore P&G's "responsible beauty" theory. Photo courtesy of P&G "Experiential kind of experimentation": P&G steps into metaverse with BeautySPHERE platform Mitsui, and it's DTC facing Shiko, are working to bring J-beauty routines and ingredients into the US. Photo courtesy of Mitsui J-beauty 101: What J-beauty in the US beauty market, according to B2B and DTC companies As the K-beauty holds part of the US beauty market, J-beauty is looking to find its own white space among consumers and brands. © Getty Images - RunPhoto In the market: How J-beauty fits into the US beauty market, according to Mitsui MS Beautilab has worked with legacy companies in Europe and is looking to partner with burgeoning brands in the US. © Getty Images - Brian Brown MS Beautilab transitioning into US market, looking to bring heavy R&D to mfg space

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