Beauty Trends

'Powerhouse' ingredient niacinamide 'an ingredient of awareness, and people are looking for it' says OLAY senior director

19-Jan-2023 By Cassandra Stern

CosmeticsDesign recently spoke to OLAY and essano, two very different brands focusing on the same versatile ingredient: niacinamide.

‘Unsexy beauty’ – The future of 2023 consumer ideals?

12-Jan-2023 By Kacey Culliney

The notion that beauty consumers have a fresh appetite for hyperrealist standards and tackling taboo topics head-on continues to gain ground in 2023. But what exactly does this mean for industry?

The retail return and ‘taboo’ beauty: NielsenIQ spotlights trends and topics to watch for 2023

04-Jan-2023 By Kirsty Doolan

The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.

Expert science, community self-care, sexual health and smart stores hold beauty promise in 2023: Mintel

14-Dec-2022 By Lynda Searby

Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.

From makeup-centred to multifunctional: How halal beauty consumer trends are shifting

29-Nov-2022 By Hui Ling Dang

‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.

Unconventional faces: ‘Stereotypical depictions of beauty are shifting,’ says expert

31-Aug-2022 By Shane Starling

Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.

Beautiful Africa: ‘Nuanced’ A-Beauty an emerging space ‘to watch’ - WGSN

20-May-2022 By Kacey Culliney

African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.

Avon: Beauty as therapy, skin health and return of colour the ‘biggest’ industry trends to watch

15-Dec-2021 By Kacey Culliney

The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.

Streamlining the supply chain

Goldn platform to digitally bring cosmetics NPD under one roof

10-Nov-2021 By Ravyn Cullor

Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.

Five 2023 beauty ‘personas’ to watch: Think frugality, sustainability, gender fluidity and creativity, says WGSN

05-Oct-2021 By Kacey Culliney

The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...

Brazilian shoppers turn to hybrid beauty and skincare breakthroughs

29-Sep-2021 By Natasha Spencer

Half of Brazilian consumers have used less makeup and more facial skincare to treat skin conditions, according to the latest research insights from Mintel.