Beauty Trends

Avon: Beauty as therapy, skin health and return of colour the ‘biggest’ industry trends to watch

15-Dec-2021 By Kacey Culliney

The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.

Streamlining the supply chain

Goldn platform to digitally bring cosmetics NPD under one roof

10-Nov-2021 By Ravyn Cullor

Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.

Five 2023 beauty ‘personas’ to watch: Think frugality, sustainability, gender fluidity and creativity, says WGSN

05-Oct-2021 By Kacey Culliney

The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...

Brazilian shoppers turn to hybrid beauty and skincare breakthroughs

29-Sep-2021 By Natasha Spencer

Half of Brazilian consumers have used less makeup and more facial skincare to treat skin conditions, according to the latest research insights from Mintel.