Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.
Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
The notion that beauty consumers have a fresh appetite for hyperrealist standards and tackling taboo topics head-on continues to gain ground in 2023. But what exactly does this mean for industry?
The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
Half of Brazilian consumers have used less makeup and more facial skincare to treat skin conditions, according to the latest research insights from Mintel.
![The perceived value of a beauty product is now more important than ever for consumers, but it's not just about price [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends/16238065-1-eng-GB/Mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends.jpg)
![Underboob sweat, pimple popping, shaved heads and sexual health are just some of the topics consumers are diving into head-first this year as traditional beauty ideals unravel [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/wgsn-beauty-trends-2023-highlights-unsexy-beauty-as-movement-to-watch-adding-to-mintel-nielseniq-and-verve/16077779-1-eng-GB/WGSN-beauty-trends-2023-highlights-unsexy-beauty-as-movement-to-watch-adding-to-Mintel-NielsenIQ-and-Verve.jpg)
![Beauty for 'taboo' topics like acne, menopause and sexual wellness will be one important trend to watch in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2023/01/04/nielseniq-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key/16054634-1-eng-GB/NielsenIQ-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key.jpg)
![Intimate personal care and hormonal beauty are set to rise in importance next year as consumers look for products in previously taboo categories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail/16024334-1-eng-GB/Mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/20/african-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-wgsn/15435703-1-eng-GB/African-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-WGSN.jpg)
![The ongoing COVID-19 pandemic has accelerated many mass beauty movements, including the increased focus on self-care, skin health and joy in colour cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond/13096701-1-eng-GB/Avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
