Beauty Tool

5 Insights on growing a beauty startup into a new market

5 Insights on growing a beauty startup into a new market

By Deanna Utroske

Lori Machiorlette, Co-Founder of the beauty device brand blendSMART, has been importing consumer goods as President in charge of marketing and sales for Worth Products Group for over 15 years. And now in 2020, she’s leveraged her knowledge and contacts...

photo via @lashbinder on InstaGram

HERgonomics: 3 women reinventing the gestures of beauty

By Deanna Utroske

Skin care tools, makeup applicators, and cleansing devices are fairly commonplace in consumer beauty routines. And when something is common and familiar it can be difficult to imagine things differently. But that’s exactly what beauty entrepreneurs Angela...

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