Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.
Beauty manufacturers are increasingly looking to substantiate more traditional and mainstream claims like moisturising with clinical data as consumer expectations shift and competition hots up, says an executive from Eurofins Cosmetics and Personal Care.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
A deep dive into CosmeticsDesign's Skin Microbiome Webinar
There will be a proliferation of newly carved out product categories targeting the skin microbiome in coming months, as consumer interest spikes and development capabilities advance, say experts.
The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
![Intimate personal care and hormonal beauty are set to rise in importance next year as consumers look for products in previously taboo categories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail/16024334-1-eng-GB/Mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail.jpg)
![Beauty manufacturers increasingly want instrumental data on mainstream benefits like moisturising, SPF and anti-ageing to make on-pack claims [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/30/cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-eurofins/13054086-1-eng-GB/Cosmetic-claims-substantiation-rising-for-mainstream-benefits-like-moisturising-says-Eurofins.jpg)
