Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s blossoming hair care category, according to a leading formulation expert.
In this episode of the Beauty Broadcast, we speak to Te Mana Skincare and BASF Care Chemicals about the implications of the clean and ethical beauty trend in the Asia Pacific region.
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