Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.
In her Indie Beauty Profile, Shaffali Miglani, Founder of the ayurvedic and aromatherapy – based skin care brand Shaffali, describes the patience and perspective she has gained in over a decade of brand ownership, the value of self-awareness in entrepreneurship,...
Mindful beauty is a catchall term that describes the sorts of businesses and brands that conscious consumers want to support. Here, Cosmetics Design takes a look at 6 types of mindful beauty and a small selection of the indie brands that are envisioning...
In her Indie Beauty Profile Evelyn Subramaniam, founder of the luxury wellness brand BIJA Essence, talks about the power of passion in entrepreneurship, and about how her deceptively simple essential oils brand is leveraging another power—the power of...
![Scent can be positioned centrally with its wellbeing benefits highlighted in beauty and personal care products, though any claims made will need to be backed by sound science [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/19/fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-mintel/12937250-1-eng-GB/Fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-Mintel.jpg)
