Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
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Unilever wants to continue to plug consumer needs in deodorants and antiperspirants and hopes to deliver its next big breakthrough technology by 2030, says the company’s R&D head of personal care.
Personal care major Unilever has developed an antiperspirant formula without traditional metal-based actives like aluminium, offering an active alternative thanks to a blend of film forming polymers, solvents and plasticizers.
Personal care major Colgate-Palmolive has developed an antiperspirant formula containing cannabidiol (CBD) that it says works as an anti-irritant on the skin.