Youtube

A beauty vlogger applies makeup in front of a camera - © Getty Images \ (Tirachard)

YouTube introduces a new dedicated channel for style and beauty content

By Deanna Utroske

The popular video sharing website has created a channel expressly for cosmetics, personal care, and fashion content that will organize and compartmentalize beauty videos to be both useful for viewers and useful to brands and advertisers hoping to incorporate...

L'Oreal and YouTube look to lead on beauty vlogging

L'Oreal and YouTube look to lead on beauty vlogging

By Lucy Whitehouse

L’Oréal and YouTube are teaming up to launch an online beauty vlogging school, in a move which suggests the global beauty brand is looking to take the lead on the lucrative content channel.

Michelle Phan: a particularly popular vlogger

NYX Cosmetics: beauty's video marketing powerhouse

By Lucy Whitehouse

The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

YouTube the new social target for big beauty brands

YouTube the new social target for big beauty brands

By Andrew MCDOUGALL

In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for the big cosmetics brands.

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