Walmart launched BEAUTYSPACENK with Space NK to bring prestige personal care to the retail giant's online and instore sales spaces . CosmeticsDesign spoke with Laurie Tessier, merchandising director for prestige beauty at Walmart, about the launch.
The insights and marketing firm released the results of its latest consumer trust survey this week, and which stores and etailers Canadian cosmetics and personal care shoppers trust says a lot about the current beauty retail moment.
The discount retailer has refreshed its policies around chemical ingredients in an effort to be a leader in the stainable chemistry movement as well as to provide transparent formulation information to consumers.
This month the retailer asked suppliers to change product labeling and eventually reformulate to remove eight ingredients of concern. While the focus is on household goods for now, proponents of ‘clean beauty’ see it as a step in the right direction.
Previously Walmart was not the place to be seen doing beauty shopping but a new market report highlights how changing criteria has bought about a change in attitudes.
