Virtual Reality

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

For NYX Professional Makeup, VR is “the new frontier in…beauty”

For NYX Professional Makeup, VR is “the new frontier in…beauty”

By Deanna Utroske

The L’Oréal color cosmetics brand has teamed up with electronics company Samsung and VR production agency Cubicle Ninjas on a virtual beauty tutorial experience. Today, the experience launches in select stores and there are plans to expand the brand’s...

Forecasting the digital future of cosmetics and personal care retail

Forecasting the digital future of cosmetics and personal care retail

By Sinead Norenius-Raniere

2017 is going to be exciting, but challenging for beauty and personal care companies as they adjust to rapidly changing consumer behavior.  How consumers shop, explore, and discover brands is being reinvented and fast.  Here are my picks for the biggest...

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