Virtual Reality

For NYX Professional Makeup, VR is “the new frontier in…beauty”

For NYX Professional Makeup, VR is “the new frontier in…beauty”

By Deanna Utroske

The L’Oréal color cosmetics brand has teamed up with electronics company Samsung and VR production agency Cubicle Ninjas on a virtual beauty tutorial experience. Today, the experience launches in select stores and there are plans to expand the brand’s...

Forecasting the digital future of cosmetics and personal care retail

Forecasting the digital future of cosmetics and personal care retail

By Sinead Norenius-Raniere

2017 is going to be exciting, but challenging for beauty and personal care companies as they adjust to rapidly changing consumer behavior.  How consumers shop, explore, and discover brands is being reinvented and fast.  Here are my picks for the biggest...

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