The mass-market product line is now available through the company’s own ecommerce sites; and HairSil has opened new offices to support the venture. This relaunch is just another example of how beauty brands are experimenting and reinventing to find their...
Market researcher Smithers Pira has compiled four packaging trends it says brands need to know about to stay ahead of the curve as consumers continually change the way they view, interact with and discard their personal care products.
Marketers of health and beauty products are watching the ageing
population of major markets in North America and western Europe
with great interest, knowing that the trend towards living longer
is bringing with it increased demand...
Economic recession seems to have had little impact on the French
cosmetics and toiletries market. Sales in the country - valued at
almost €11 billion - rose by 5 per cent in 2003, the same annual
growth rate experienced for the past...