Estée Lauder Companies’ acquisition of Tom Ford is a shrewd move that will allow the world’s second largest beauty company to better compete with its rival L’Oréal, says a GlobalData analyst.
The latest advertising for Tom Ford’s Black Orchid perfume campaign featuring model Cara Delevingne has been deemed appropriate for display despite complaints that it was degrading and objectified women called for it to be banned.
Clothing designer Tom Ford is to launch a full collection of color cosmetics with products ranging from ultra-pigmented glosses to illuminators and foundations.
![Estée Lauder Companies is due to close its acquisition of fashion major Tom Ford early next year [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/business-financial/estee-lauder-companies-tom-ford-acquisition-for-2.3bn-to-increase-competition-in-beauty-says-globaldata/16000961-1-eng-GB/Estee-Lauder-Companies-Tom-Ford-acquisition-for-2.3bn-to-increase-competition-in-beauty-says-GlobalData.jpg)
