Time

L’Oréal backs Time Inc.’s new social video brand, The Pretty

L’Oréal backs Time Inc.’s new social video brand, The Pretty

By Deanna Utroske

The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one that’s all about DIY, showing consumers how to make their...

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

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