Tiktok

Celeb and influencers “now need to work a bit harder to prove why their brand is important and what it means to them"

18-Jan-2023 By Kirsty Doolan

Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?

The true power of TikTok: How the social media platform has changed the trends cycle and what’s coming next

18-Jan-2023 By Kirsty Doolan

TikTok changed the entire trends cycle for beauty brands in 2022, but how can it be used to drive sales in 2023? And what will happen if it’s banned in the US and EU?

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

25-Aug-2022 By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

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New tricks: Why beauty brands require a new set of tools to craft an effective TikTok strategy

16-Aug-2022 By Amanda Lim

Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.

Vibe check: The pitfalls of allowing TikTok to dictate beauty product development

10-Aug-2022 By Amanda Lim

Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.

‘Where social commerce can really happen’: What the presence of TikTok Shop in SEA means for beauty and social commerce

01-Aug-2022 By Amanda Lim

The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.

End of an era? Lush social media shutdown part of wider beauty shift, says expert

06-Jan-2022 By Kacey Culliney

The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.

Lush closing several major global social media accounts – these platforms are the ‘antithesis’ of relaxation

23-Nov-2021 By Kacey Culliney

Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.

TikTok trending: The Ordinary and CeraVe ‘most popular’ beauty brands in July 2021

18-Aug-2021 By Kacey Culliney

Deciem-owned indie brand The Ordinary is the most popular beauty brand on TikTok by hashtags and follower count, closely followed by L’Oréal’s derma brand CeraVe; though Unilever’s Dermalogica steals top spot for most videos.

#tiktokmademebuyit: How TikTok has ‘democratised’ creativity and inspired a diverse and worldwide beauty rush

26-Jul-2021 By Kacey Culliney

International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...

Beauty buzz: TikTok expands Shopify partnership in Europe to help brands boost social reach

02-Mar-2021 By Kacey Culliney

TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...