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CreatorIQ Trend Analysis © ediebloom Getty Images

Influencer marketing trend analyst shares 2024 beauty trend forecasts

By Cassandra Stern

CreatorIQ Director of Content Marketing Alexander Rawitz recently presented his analysis of social media influencer trends and their impact on beauty brand popularity at CEW’s State of the Beauty Industry digital event. Using his analysis, he shares his...

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Majority of TikTok Shop sales are beauty and personal care

By Olivia DeSmit

According to Nielsen IQ, 85% of TikTok Shop sales in September were from the health and beauty category. Within that category, the top selling products were facial skin care, vitamins and supplements, fragrance, whitening kits and lip cosmetics.

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

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