‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.
The founders of Myanmar-based Gabar have revealed how they overcame the physical challenges of being separated from each other – and their team of perfumers – to create fragrances that could authentically represent their country and culture.
US sun care brand Supergoop! is ramping up efforts to advocate the benefits of sunscreen and release competitive products in the “super important” South East Asian market.
Beauty multinational L’Oréal says there is huge room for growth across its SAPMENA region with emerging demographics and online selling channels poised to take off.
![Ouai say opportunities abound in scalp care as interest and awareness of scalp health grows in South East Asia. [Ouai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ouai-hair-care-observes-rising-interest-in-scalp-care-in-sea/16257670-1-eng-GB/Ouai-hair-care-observes-rising-interest-in-scalp-care-in-SEA.jpg)
![TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/08/01/what-the-presence-of-tiktok-shop-in-sea-means-for-beauty-and-social-commerce/15625938-1-eng-GB/What-the-presence-of-TikTok-Shop-in-SEA-means-for-beauty-and-social-commerce.jpg)
![Supergoop! is ramping up efforts to advocate the benefits of sunscreen in SEA. [Supergoop!]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/supergoop!-aiming-to-reinforce-position-in-sea-sun-care-market-with-education-and-innovation/13168582-1-eng-GB/Supergoop!-aiming-to-reinforce-position-in-SEA-sun-care-market-with-education-and-innovation.jpg)
![L’Oréal says there is huge room for growth across South Asia Pacific with emerging demographics and online selling channels poised to take off. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/l-oreal-on-why-beauty-s-online-boom-is-far-from-plateauing-in-south-asia-pacific/13168631-1-eng-GB/L-Oreal-on-why-beauty-s-online-boom-is-far-from-plateauing-in-South-Asia-Pacific.jpg)
