JCPenney continues to pivot to meet post-pandemic shopping trends, with the retailer already halfway through the rollout of its beauty store-within-a-store concept.
As more beauty consumers shop in brick-and-mortar stores, what are retailers doing to convince people to step away from their smartphones and go IRL again?
Black Friday is nearly upon us, and Yves Rocher research found consumers across the US are most looking to buy face creams, perfumes and nail polishes.
Ulta Beauty and DoorDash are partnering to bring same-day delivery of beauty products in anticipation of continued demand for no-contact buying after pandemic restrictions.
Nowadays e-commerce is big business and beauty brands would do well listen to consumers and ensure they have a more personalised online shopping experience if they are to grab the opportunity and make the most of the digital world.
A French perfumer has launched an online boutique following the
success of its fragrance store, in turn riding the growing
phenomenon for online shopping.
A report has emerged stating that cosmetics are amongst the top
five most popular gifts this Christmas, with the average consumer
set to spend more this holiday period than any other.
