Ouai says its introduction of a new frizz-taming hair cream highlights South East Asia's significance to the company, with the brand also exploring opportunities in new markets across the region.
Luxury brands can overcome heavy promotions during shopping festivals such as Singles Day with exclusive services to give consumers more bang for their buck, says Coty’s SEA e-commerce lead.
The post-pandemic awareness for health and well-being has “opened new doors” for traditional Chinese medicine-beauty brand Botanic Pretti5 to expand into the US and Singapore.
American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.
Unilever-owned POND’S says its goal is to double its e-commerce business over the next five years as it aims to ramp up growth in the South East Asian region.
The company behind The Body Shop in three South East Asian markets is expecting to raise over MYR120m (US$30m) from an upcoming IPO on Kuala Lumpur's stock exchange.