The University of Lisbon is working to build a database of brain responses to individual fragrances to help industry better predict how consumers will respond to perfumes or scented beauty products.
Consumers worldwide will have very similar neural responses to fragrances, but it’s the cognitive associations of these scents that creates interesting nuances for beauty to investigate, says a leading experimental psychologist.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
When beauty industry insiders discuss science, frequently it’s cosmetic chemistry. For this installment of Two Views, Cosmetics Design checked in with experts to find out how another discipline — neuroscience — is not only relevant in the personal care...
The Cosmetics Design team has put together a helpful video preview for in-cosmetics Paris 2016. Just click on the video to learn about some of the highlights from the educational programme, several new features this year, including the formulation lab,...
Latest research from a team of scientist at University at Buffalo in New York state shows that it is fear rather than facts that is the best means of encouraging people to use sunscreen.
Marketing tech firm Synqera has reported only 14% of US consumers to be interested in coupons for cosmetics, a sharp comparison to 67% of shoppers preferred them for the likes of groceries.
For many people the desire to be bronzed and exhibit a ‘healthy glow’ is a normal one, but what if it might be psychological and could open us up to over-exposure and damage to our skin, asks a new study.
A new study has found that by using cosmetics and face creams people can actually decrease their levels of embarrassment and increase their tolerance of such behavior.
![The team are aiming to quantify emotional responses to fragrances, ultimately empowering formulators to predict impact and design to influence [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/05/university-of-lisbon-brain-activity-fragrance-research-aims-to-map-and-quantify-emotional-responses/15995009-1-eng-GB/University-of-Lisbon-brain-activity-fragrance-research-aims-to-map-and-quantify-emotional-responses.jpg)
![The psychology of fragrance is a fascinating field, throwing up important questions around how gender and cultural background might influence consumer perceptions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/20/fragrance-psychology-shows-same-male-female-responses-with-nuanced-perceptions-based-on-culture-cognitive-associations/15868538-1-eng-GB/Fragrance-psychology-shows-same-male-female-responses-with-nuanced-perceptions-based-on-culture-cognitive-associations.jpg)
![Shopping for any product is a multisensory experience for consumers that involves visuals, touch and smell among other things [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/22/beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-professor-charles-spence-at-ifscc-2022/15787806-1-eng-GB/Beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-Professor-Charles-Spence-at-IFSCC-2022.jpg)
