According to market researcher Canadean, the fragrance segment in Brazil will grow by a (CAGR) of 11.7 percent by 2017 due to the country’s growing affluence which will place it with the largest share among all Brazilian health and beauty industries.
With beauty retailer Sephora entering the Brazil market, and the rise of the internet giving reach to more consumers than ever before, Brazil could become a premium fragrance market for the future, according to Euromonitor.
Europe continues to lead the way in the global fragrance market,
with a recent market report pointing out that it now accounts for
40 per cent of all international sales. But a closer look at
individual markets reveals a mixed bag...
