Personalisation

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A new brand uses hair tissue analysis to customize vitamin packs

By Deanna Utroske

The recently launched Paragon Vitamins business promises to personalize consumer vitamin plans using a hair sample, a quiz, and an algorithm. While not a beauty supplement brand, per se, Paragon is the latest in a long line of new nutrient brands encouraging...

© Getty Images \ (Lisa_16)

Nestlé acquires personalized (beauty) supplement brand Persona

By Deanna Utroske

Persona relies on genetic data, individual consumer assessments, and algorithmic technology to customize vitamins and supplements. And late last year, the relatively new company added beauty supplements with hair and skin benefits to its product portfolio....

Has the cosmetics industry hit an innovation rut?

From The Editor's Desk

Has the cosmetics industry hit an innovation rut?

By Simon Pitman

One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.

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