Highly personalised beauty continues to soar and advances in specific digital technologies will empower and inform innovators, offering significant promise in areas like consumer wellness and mental health, says an expert.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
India-based personalised beauty and lifestyle company Vedix is gearing up to make its overseas debut in the Middle East and the US, believing it is well-positioned to tap into trends in self-care and wellness.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Cosmeceutical brand Dermalogica has launched a new multi-functional product that can be personalised to suit different skin needs and concerns that have emerged during the novel coronavirus (COVID-19) pandemic.
International beauty major Coty has filed a patent on a method to personalise perfumes by blending scent additives into existing products or building customised blends using a broad-spectrum starter formulation.
The recently launched Paragon Vitamins business promises to personalize consumer vitamin plans using a hair sample, a quiz, and an algorithm. While not a beauty supplement brand, per se, Paragon is the latest in a long line of new nutrient brands encouraging...
This month, the nutrition retailer announced a new personalized supplement subscription service called Only Me. It’s an offering that is as much about individualized products as it is about convenience and wellness.
Persona relies on genetic data, individual consumer assessments, and algorithmic technology to customize vitamins and supplements. And late last year, the relatively new company added beauty supplements with hair and skin benefits to its product portfolio....
One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.