Personalisation

Intersectional beauty: Why personalisation, innovation and claims are key to meeting diverse individual needs

05-Dec-2022 By Hui Ling Dang

Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.

Genomics, microbiome analysis and biomarker sensing to transform personalised beauty: Expert

14-Oct-2022 By Kacey Culliney

Highly personalised beauty continues to soar and advances in specific digital technologies will empower and inform innovators, offering significant promise in areas like consumer wellness and mental health, says an expert.

IFSCC CONGRESS 2022 LONDON, UK

Brain waves: Amorepacific says ‘real-time emotion estimation’ is the future of customised beauty

05-Oct-2022 By Kacey Culliney

South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.

Big beauty tech ideas 2022: Tinder for cosmetics, printable tattoos and NFT jewellery

05-Jul-2022 By Kacey Culliney

Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.

In-store customers, at-home testing: Pure Culture launches custom skincare products in Target stores

31-Jan-2022 By Ravyn Cullor

As the market for personalized beauty products expands, brand Pure Culture is launching their testing-based products into the mass-market retail space with Target.

J&J to carve out premium position with 'added-value' personal care following split: Analyst

22-Nov-2021 By Kacey Culliney

Johnson & Johnson (J&J) will become more competitive in personal care after the carve out of its consumer health business, particularly if it invests in personalised and premium NPD, an analyst says.

Colour theory: GoPlay moves to target US market with new and improved DIY lipstick system

19-Oct-2021 By Amanda Lim

Singapore-based beauty start-up GoPlay looking to zero in on the US market following the rebirth of its new and improved DIY lipstick system this coming November.

Bespoke Ayurvedic beauty: Vedix aims to capitalise on self-care and wellness shift as it makes its global leap

11-May-2021 By Amanda Lim

India-based personalised beauty and lifestyle company Vedix is gearing up to make its overseas debut in the Middle East and the US, believing it is well-positioned to tap into trends in self-care and wellness.

DIY future? Consumers now ‘more hands on’ with personalised beauty, says consultant

03-Mar-2021 By Kacey Culliney

The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.

Targeted exfoliation: Dermalogica launches multifunctional mask that offers personalised solutions with ‘touch-activated’ delivery

06-Oct-2020 By Amanda Lim

Cosmeceutical brand Dermalogica has launched a new multi-functional product that can be personalised to suit different skin needs and concerns that have emerged during the novel coronavirus (COVID-19) pandemic.

‘Upskilling’ complete: L’Oréal to close Clarisonic and refocus on own-brand device NPD

16-Jul-2020 By Kacey Culliney

International beauty major L’Oréal will shut down its facial care brushes business Clarisonic to refocus and invest new product development efforts into own-brand devices.

Coty files patent for personalised perfumes to plug ‘significant unmet need’

24-Jun-2020 By Kacey Culliney

International beauty major Coty has filed a patent on a method to personalise perfumes by blending scent additives into existing products or building customised blends using a broad-spectrum starter formulation.

L’Oréal on Perso device launch: ‘We intend for this to be an accessible beauty experience’

13-Jan-2020 By Kacey Culliney

L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.

‘Near limitless personalisation’: L’Oréal to launch AI at-home skin care device in 2021

06-Jan-2020 By Kacey Culliney

L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.

SEPAWA CONGRESS 2019

That ‘signature scent’: Fragrances perfect to explore personalisation

06-Nov-2019 By Kacey Culliney

Consumers consider perfume an excellent way to express uniqueness and boost confidence, offering significant potential to develop personalised fragrances, says Mintel.

A new brand uses hair tissue analysis to customize vitamin packs

26-Sep-2019 By Deanna Utroske

The recently launched Paragon Vitamins business promises to personalize consumer vitamin plans using a hair sample, a quiz, and an algorithm. While not a beauty supplement brand, per se, Paragon is the latest in a long line of new nutrient brands encouraging...

The Vitamin Shoppe launches subscription service including beauty supplements

17-Sep-2019 By Deanna Utroske

This month, the nutrition retailer announced a new personalized supplement subscription service called Only Me. It’s an offering that is as much about individualized products as it is about convenience and wellness.

Nestlé acquires personalized (beauty) supplement brand Persona

27-Aug-2019 By Deanna Utroske

Persona relies on genetic data, individual consumer assessments, and algorithmic technology to customize vitamins and supplements. And late last year, the relatively new company added beauty supplements with hair and skin benefits to its product portfolio....

From The Editor's Desk

Has the cosmetics industry hit an innovation rut?

21-Aug-2019 By Simon Pitman

One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.