This week the multinational consumer goods company completed the deal to acquire Schmidt’s Naturals—a deal that was first announced just weeks ago and advances Unilever’s position in the clean, green, and natural beauty business.
The polymer-film making company behind such household goods as Cascade Action Pacs and Tide Pods announced this month a first product in this category—a single-use dissolvable pod pac of shaving cream.
UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message.
Getting a clear distinction between products for each gender and making sure to market grooming products specifically for men is of the utmost importance in the US.
Skin care and deodorants have driven the growth of the men’s toiletries category and will see it overtake the traditional top performer, men’s shaving, in the male grooming segment.
Procter & Gamble is the first company to use Amcor Flexibles'
easy-open Amcor EasyPack system for an updated line of wet wipes.
The move marks the Australian-based company's debut in the personal
care packaging arena,...
