Personal Care Packaging

Design expert Leslie Sherr is well known for her work as a writer, editor, and brand consultant.

Part 3 Of 4

Cosmetics and Personal Care Packaging: outside inspiration

By Deanna Utroske

Packaging design that’s functional, compelling, and elegant seems intuitive but requires a special combination of powers: observation, creativity, technical knowledge, and an historical appreciation for the cosmetics industry.

the third book in the Material Innovation series from Material ConneXion will be out this fall

Part 2 Of 4

Cosmetics and Personal Care Packaging: top trends

By Deanna Utroske

Being on trend in the fast-paced business of beauty has its advantages and its challenges. We caught up with Leslie Sherr, co-author of the forthcoming book Material Innovation: Packaging, to discover the top packaging trends in beauty and personal care...


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