Interest in natural and organic cosmetics continues to rise amidst a wider green beauty boom, but with little regulation around these two terms, certification schemes have taken on fresh importance - for industry and consumers alike.
SPECIAL EDITION: NATURALS & NATURALLY-DERIVED – SOURCING, CHEMISTRY AND CLAIMS
The natural and organic cosmetics category will continue its growth in coming years, but broader green sustainability issues will become central for brands operating in the space, says the founder of Ecovia Intelligence.
Special Edition: NATURALS & NATURALLY-DERIVED – SOURCING, CHEMISTRY AND CLAIMS
As the beauty industry continues its push forward with natural and organic cosmetics innovation, focus must be placed on the biodegradability of ingredients – still surprisingly overlooked in the field, says a formulation expert.
Despite increased media coverage and new product launches, organic food and beauty products have still not gained mainstream acceptance amongst US consumers, according to market research firm Tabs Group.