Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Procter & Gamble, makers of Crest and Oral-B, has partnered
with Scientific American magazine in a move that underlines its aim
to emphasize the growing link between oral care products and
improved health and wellness.