Toothpaste containing a combination of extra virgin olive oil (EVOO), xylitol, and betaine could improve the oral health of patients with gingivitis, say researchers in Spain.
As natural oral care grows, companies in the market have an array of factors to consider in expanding to new consumers and keeping their original ones.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
The oral care market freshened up 2012 with U.S. retail sales approaching $5 billion as consumers pay more attention to health concerns, as well as striving for whiter teeth and fresher breath.
A new study questions how effective levels of fluoride are in certain oral care products, suggesting that doses are so low they are relatively ineffective.
Procter & Gamble, makers of Crest and Oral-B, has partnered
with Scientific American magazine in a move that underlines its aim
to emphasize the growing link between oral care products and
improved health and wellness.
A new report highlights the fact that vitamin D, otherwise known as
the sunshine vitamin, is just as essential in the fight against
oral diseases as calcium.
