Consumer behaviors in shopping and sampling have evolved since 2020, with at-home experiences, new product discovery and hyper-personalization leading the way for beauty and personal care innovation, says a new survey from Sampler.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The insights and marketing firm released the results of its latest consumer trust survey this week, and which stores and etailers Canadian cosmetics and personal care shoppers trust says a lot about the current beauty retail moment.
At yesterday evening’s Beauty Insider Series event, Reinventing Retail Stores, executives from Ulta Beauty, Walgreens, and Cos Bar spoke on a panel moderated by Jenny B. Fine, editor of WWD Beauty Inc. The group discussed just how their companies are...
Nowadays e-commerce is big business and beauty brands would do well listen to consumers and ensure they have a more personalised online shopping experience if they are to grab the opportunity and make the most of the digital world.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach its audience more effectively.
Tapping into fast-growing sales revenue from its websites, the Body
Shop has made a significant investment in software designed to
increase the efficiency and sales options available for on-line
transactions, reports Simon Pitman.