Olfaction

Givaudan’s new fragrance concept is all about food

Givaudan’s new fragrance concept is all about food

By Deanna Utroske

The global flavors and fragrance company announced its new Delight collection this month, bringing to market fragrance molecules and bases developed in tandem with Givaudan flavorists. It’s a project that’s novel for both this cross-division collaboration...

Five strange personal care consumer habits

Five strange habits of consumers you’re never going to change

By Belinda Carli, Director, Institute of Personal Care Science

We use personal care products every day, and trial new products as we need or hear about them. What you may not realise is there are some interesting consumer habits somehow hard-wired into our brains that even the most seasoned Cosmetic Chemist finds...

Research shows magnolia scent has unique sex appeal

Research shows magnolia scent has unique sex appeal

By Simon Pitman

Magnolia scent could become the next hot fragrance ingredient after research underscored the fact that it is a unique pheromone receptor – a much sought after quality in this competitive category.

Experts discuss what factors drive fragrance sales

Experts discuss what factors drive fragrance sales

By Andrew MCDOUGALL

Is it the smell of the fragrance, the image of the brand or the way they are communicated? Industry experts took the stage at the third IFRA UK Fragrance Forum to discuss.

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