The market for sensitive skin products continues to grow as baby-boomers insist on everlasting youth. However, brands are not rushing to develop stand-alone products for sensitive skin.
UK-based Oat Cosmetics has launched an Ecocert accredited Superfine Oat Flour for use in natural cosmetic ingredients, building on the growing cosmetics trend that ‘if it is good enough to eat, it is good enough for my skin.’
German ingredients player Symrise has launched a new active
ingredient that aims to prevent itching and irritancy in a range of
cosmetics products as diverse as shampoos and skin creams.
