The skin care brand has signed a deal with Olympic skater Tessa Virtue to help promote Nivea products and to foreground qualities that the brand, the country, and the woman all ostensibly have in common.
In line with its ‘Focus on Skin Care. Closer to Markets’ strategy, German cosmetics company Beiersdorf has announced plans to make significant investments in its mass market Nivea brand in 2011, in order to strengthen its long-term position.
As part of Beiersdorf's effort to grow the worldwide presence of
its Nivea brand, the company says it will be focusing on the
rapidly expanding Eastern European markets of Romania and Bulgaria
in an effort to raise awareness...
The maker of the Nivea brand has announced first quarter sales
broadly in line with the previous quarter, but a small increase in
profits helped the company to achieve a respectable bottom line,
reports Simon Pitman.
Nivea has reportedly signed a half million pound (€0.75 m) deal
with TalkSport to sponsor the UK commercial radio station's
coverage of the Euro 2004 tournament and promote its new Nivea for
Men Sensitiv product range, writes...