Its trio of mass-market skin care brands saw impressive growth for the German company by the end of Q3, while sales of luxury brand La Prairie continued to decline.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
International skin care major Beiersdorf wants to reinvent its flagship Nivea brand over the next financial year, carving out a more global, digital and sustainable offering, its CEO says.
International skin care major Beiersdorf has reported a rise in group sales and net profit for the full year of 2021, with significant growth in Latin and North America.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
The skin care brand has signed a deal with Olympic skater Tessa Virtue to help promote Nivea products and to foreground qualities that the brand, the country, and the woman all ostensibly have in common.
Never one to stagnate in its travel retail business, Beiersdorf has launched its first range of market exclusive Airline sets under its Nivea brand to be sold in-flight.
The Nivea skin care maker announces solid 2012 results after increased demand in emerging markets is offset by the weak economic climate in the company’s home European markets.
Pop star Rihanna has been dropped from a multi-million Euro advertising campaign sponsored by Germany-based cosmetics and personal care giant Beiersdorf for its Nivea skin care brand.
In line with its ‘Focus on Skin Care. Closer to Markets’ strategy, German cosmetics company Beiersdorf has announced plans to make significant investments in its mass market Nivea brand in 2011, in order to strengthen its long-term position.
Nivea has announced the launch of its international umbrella brand
campaign, representing a further step in Beiersdorf's business
strategy to expand its presence in the global personal care market.
Beiersdorf is making a move to mirror the booming success of the
Western male grooming market in India - increasing its marketing
campaign for the Nivea for Men skin whitening range.
Germany-based packaging design company Dieter Bakic has won the
German Packaging Award 2006 for the design and refinement category
with its latest design for the Nivea Beauté range.
As part of Beiersdorf's effort to grow the worldwide presence of
its Nivea brand, the company says it will be focusing on the
rapidly expanding Eastern European markets of Romania and Bulgaria
in an effort to raise awareness...
The maker of the Nivea brand has announced first quarter sales
broadly in line with the previous quarter, but a small increase in
profits helped the company to achieve a respectable bottom line,
reports Simon Pitman.
Nivea has reportedly signed a half million pound (€0.75 m) deal
with TalkSport to sponsor the UK commercial radio station's
coverage of the Euro 2004 tournament and promote its new Nivea for
Men Sensitiv product range, writes...
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Beiersdorf has global expansion plans for Nivea via active ingredient and sustainable packaging innovation [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/08/beiersdorf-reinventing-nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-ceo/13303636-1-eng-GB/Beiersdorf-reinventing-Nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-CEO.jpg)
![Skin care major Beiersdorf says its flagship Nivea brand performed particularly well during 2021 thanks to product innovations and expansion in Europe [Image: Beiersforf]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-americas-and-nivea/13287349-1-eng-GB/Beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-Americas-and-Nivea.jpg)
