The market research firm examined the current state of the beauty industry with a focus on key drivers of successful performance in 2023 and the indicators for continued success in 2024.
Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.
Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
Finalists in NIQ’s program will have the opportunity to access exclusive data as well as mentorship and leadership support to expand brand awareness and refine business plans for greater success in the CPG beauty space.
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
The notion that beauty consumers have a fresh appetite for hyperrealist standards and tackling taboo topics head-on continues to gain ground in 2023. But what exactly does this mean for industry?
The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
![Underboob sweat, pimple popping, shaved heads and sexual health are just some of the topics consumers are diving into head-first this year as traditional beauty ideals unravel [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/wgsn-beauty-trends-2023-highlights-unsexy-beauty-as-movement-to-watch-adding-to-mintel-nielseniq-and-verve/16077779-1-eng-GB/WGSN-beauty-trends-2023-highlights-unsexy-beauty-as-movement-to-watch-adding-to-Mintel-NielsenIQ-and-Verve.jpg)
![Beauty for 'taboo' topics like acne, menopause and sexual wellness will be one important trend to watch in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2023/01/04/nielseniq-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key/16054634-1-eng-GB/NielsenIQ-beauty-trends-2023-highlight-retail-shift-taboo-beauty-and-at-home-salon-treatments-as-key.jpg)
