Neutrogena

still image from the Neutrogena “see what’s possible” campaign

Neutrogena’s first global campaign

By Deanna Utroske

The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another to achieve their creative, athletic, and educational...

7 global beauty brands that are listening to consumers

7 global beauty brands that are listening to consumers

By Deanna Utroske

NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can leverage social media more fully.

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