At the start of June, the Natura-owned company announced plans to certify all of its product formulations—body care, skin care, color cosmetics, etc.—with The Vegan Society by December 2023.
In light of criticism by the Brazil government towards NGOs working towards protecting the Amazon region, Natura has come out in defense of environmental protection the region.
As a major force in the Latin American cosmetics and personal care market, Natura is firing up its strategy for domination in the Americas by turning its attention to North America.