The brand, whose products and ingredients are backed by Korean research and development is looking to leverage the competition win to ‘accelerate its brand growth trajectory’ and ‘forge strategic partnerships with retail outlets.’
As consumers return to in-store shopping in droves, the Annual Flower Show partnership aims to ‘expand fragrances beyond the bottle’ and provide a new twist on the consumer experience of purchasing fragrance products.
This month, the department store chain announced several initiatives to better support the Black community, including adding 11 Black-owned beauty brands to the Macy’s ecommerce site.
Parlux Fragrance has reported a 74 per cent jump in profits on the
back of the continued roll out of Paris Hilton branded goods
together with the success of new fragrances such as Guess? for
women.
Sales of Beauty products in the US are mustering only small
increases at the moment. But as the face of US retail changes, it
is the specialty and discount stores that are winning market share
from the more traditional department...
