e.l.f. Beauty is aiming to continue its strong momentum with the acquisition of skincare brand Naturium $355 million, a deal that will see it further expand its reach beyond the business’s mainstay color cosmetics.
French cosmetics company L’Occitane has moved to make its portfolio more appealing to millennials and Gen Z consumers with the acquisition of Australian clean beauty brand Grown Alchemist.
UK-headquartered Revolution Beauty Group has completed its acquisition of BH Cosmetics assets in a €3.4m deal set to re-energise the US brand after its bankruptcy filing in January.
Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.
In this round-up of financial results, M&As and funding drives in the cosmetics industry, we highlight L’Occitane’s full-year results, Unilever’s acquisition of Paula’s Choice and more.
Personal care major Unilever has begun the process of separating out some of its smaller beauty and personal care brands as part of a portfolio reshuffle that will also see potential acquisitions in prestige beauty, according to its CEO.
Specialty chemicals major Croda International is set to acquire Spanish fragrance and flavour firm Iberchem in a multi-million-euro deal that creates a full-service offering for beauty and personal care manufacturers.
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
There was a steady flow of mergers, acquisitions and business partnerships throughout 2019, particularly in fragrances. This round-up spotlights some of the most significant moves of the year.
The merger between International Flavors & Fragrances and DuPont Nutrition and Biosciences creates a monopoly in fragrances that will shake-up global supplies for beauty and personal care, says Euromonitor International.
![L’Occitane has moved to make its portfolio more appealing to millennials and Gen Z consumers with the acquisition of Grown Alchemist. [Grown Alchemist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-targets-young-consumers-after-latest-clean-beauty-acquisition/15293260-1-eng-GB/L-Occitane-targets-young-consumers-after-latest-clean-beauty-acquisition.jpg)
![BH Cosmetics offers a range of affordable, vegan makeup products and brushes via its D2C site and select retail listings [Image: Revolution Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/25/revolution-beauty-acquires-bh-cosmetics-assets-plans-international-expansion/13274404-1-eng-GB/Revolution-Beauty-acquires-BH-Cosmetics-assets-plans-international-expansion.jpg)
![Sephora recently confirmed its acquisition of Feelunique and announced a tie-up with German fashion e-tailer Zalando - two moves set to stretch its online reach and engagement with younger beauty consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/sephora-feelunique-acquisition-and-zalando-tie-up-clearly-targets-millennial-gen-z-online-beauty-consumers/12685233-1-eng-GB/Sephora-Feelunique-acquisition-and-Zalando-tie-up-clearly-targets-millennial-Gen-Z-online-beauty-consumers.jpg)
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